From Reach to Impact: How Commercial Broadcaster Can Drive Social Change
Social impact has traditionally been associated with public service media, documentary and NGO-driven campaigns. Central European Media Enterprises (CME) is bringing it into a commercial broadcaster's production pipeline. Its Social Impact Center, operating across CME's markets in Central and Southeast Europe — TV Nova, Markíza, POP TV, bTV, RTL and PRO TV develops storytelling and impact strategy together from the earliest stage, rather than attaching a campaign to a finished series.
The panel is grounded in the Center's first project, developed with RTL Croatia: a mobile-first vertical documentary series on anxiety among Millennials and Gen Z, anchoring a wider campaign with NGOs and local partners across RTL's channels.
The questions reach beyond CME. How do social objectives shape format, commissioning and editorial choices? Where do creators keep their authorship within a coordinated impact framework? And can a model developed inside one media group travel to other commercial broadcasters working under different ownership and market conditions?
SPEAKERS
Jan Syruček
Supervising Producer, CME Social Impact Center (CZ)
Emma Vos
Impact Producer, CME Social Impact Center
Filip Dizdar
Director (HR)
Tamara Babun Zvoko
Producer/Managing Director, Wolfgang & Dolly (HR)
MODERATED BY
TIME
August 17th, 2026
17:00 – 18:00 (CET)
LOCATION
Festival Garden
Jan Syruček
Jan is a producer and co-producer working across fiction film, documentary, and series formats. At the CME Social Impact Center, he oversees the development, production, and distribution of content across multiple markets. He graduated from FAMU in 2019, with additional training at Chapman University (USA) and the London Film Academy (UK), and is an active member of the European Film Academy.
Emma Vos
Emma Vos is an impact producer and partnerships strategist working at the intersection of media, culture, and social impact. She collaborates with broadcasters, international organizations, and creative partners to develop campaigns and content that address issues including climate change, public health, mental health, and humanitarian action. Her work includes leading partnerships for the Museum for the United Nations, and she currently supports the CME Social Impact Center, where she helps develop impact initiatives that extend the reach of original programming through strategic partnerships, audience engagement, and cross-sector collaboration.
Filip Dizdar
Filip Dizdar je redatelj, scenarist, montažer i multimedijalni autor iz Zagreba. Trenutno završava magisterij filmske i TV režije na ADU, a usavršavao se na New York Film Academy (scenarij) te MPA Akademiji (audio inženjering). Režirao je više od 300 glazbenih spotova, nagrađenih s tri MTV nagrade, te brojne nagrađivane web serije i TV formate za Nova TV i RTL. Njegov kratki film To je samo crvena boja nagrađivan je na niz festivala, dok je Aida 2030 osvojio nagradu "Nikola Tanhofer" na Pula film festivalu i priznanje u Amsterdamu. U srpnju je završio snimanje svog prvog dugometražnog filma Nonina Villa.
Tamara Babun Zvoko
Tamara Babun Zovko was born in Zagreb in 1985. She graduated from studies in film, television, and theatre production at the Academy of Dramatic Arts in 2009. After a decade of experience in producing films, videos, and theatre, in 2017 she started her own company—Wolfgang & Dolly LLC. She took part in the Eurimages gender equality ad hoc working group in Strasbourg, has consulted for the Romedia Foundation in Budapest, and has worked on various legislative agendas as a member of the Managing Board and Supervisory Board of the Croatian Producers' Association. She is a past member of the FIAPF Executive Committee. She has taken part in the Emerging Producers training, Less Is More Development Angles, Sources 2, Screen Leaders, Ex Oriente, local EURODOC workshop, Sarajevo Talent Campus, IDFA Academy, BDC Discoveries, Producers on the Move, and EAVE+, and is a 2019 EAVE Producers Workshop graduate. She is the creator or co-creator of several documentary series and has projects in development, production, and post-production as producer and director.
