After the Original: Expanding Screen Universes for Old and New Audiences

Presented in partnership with the Swedish Institute, the Embassy of Sweden in Bosnia and Herzegovina, the Swedish Film Institute, Göteborg Film Festival and Film i Väst. 

Across Europe, familiar stories are returning in forms that go beyond straightforward remakes. Authors, filmmakers, and producers are reopening established worlds through new characters, expanded narratives, and changed social contexts. The advantage is clear: known stories carry recognition, emotional memory, and an existing relationship with audiences. The creative risk is equally clear: familiarity can become repetition, and loyalty to the original can leave new viewers outside the universe altogether. Presented within Spotlight on Sweden, the session brings together two distinct models of expansion. The Shadow of Guilt extends Camilla Läckberg’s Fjällbacka universe, already known through bestselling novels and earlier screen adaptations, into a contemporary television series. Absolute 100 returns to the world of Srđan Golubović’s 2001 feature more than two decades later, rebuilding a compact film as a serial narrative with new characters and contemporary stakes. Placing these cases side by side, the conversation examines how creators decide what must remain recognizable and what can be reinvented. How do literary authors, original filmmakers, commissioners, producers, and directors negotiate ownership of a fictional world? What makes an established universe durable across generations and formats? And how can known IP become a living structure rather than a shortcut to market safety? 

SPEAKERS

Lilli Assefa
CEO, Assefa Communication (SE)   

Kristina Borjeson
Head of Production, Film i Väst (SE)   

Johanna Gardare
Head of Drama and Film, SVT (SE) 

Srdan Golubović
Film Director, Film House Baš Čelik (RS)   

Boban Jevtić
Creative Director, Firefly (RS) 

Camilla Lackberg
Writer (SE)   

MODERATED BY

Asja Krsmanović
Head of CineLink, Sarajevo Film Festival

TIME

August 19th, 2026
10:00 – 11:00 (CET)

LOCATION

Festival Garden

Camilla Lackberg

Camilla Läckberg is one of Sweden’s most successful authors of all time and one of the world’s most widely read contemporary crime writers, with more than 40 million copies sold in over 60 countries. She is the creator of the bestselling Fjällbacka universe, which has been adapted for film and television internationally, with productions released across Europe and North America.






Lili Assefa

Lili Assefa is a Swedish communications strategist, entrepreneur and CEO of Assefa Communication, a Stockholm-based agency specialising in strategic communications, brand development and talent management. She has extensive experience working with leading creators, companies and organisations across media, entertainment and culture, including author Camilla Läckberg.

Through her work, Assefa has played a key role in building long-term brands and developing strategic platforms for creative talent. She works at the intersection of storytelling, entrepreneurship and communication, with a particular focus on how creative ideas can be positioned, expanded and transformed into sustainable intellectual property







Kristina Börjesson

Kristina Börjesson has been working within the film industry since 1991 and is currently Head of Production at the Swedish regional fund Film i Väst. She started her career at the Göteborg Film Festival, then spent ten years at the art-house distribution company Triangelfilm. After some years at a publishing house, she worked at the Swedish Film Institute for eight years in positions including Head of Distribution and Head of Film Funding, when she focused on production, distribution and international work and was in charge of the significant process of transferring the funding system to a 100 per cent state-governed system. For four years, she was the Swedish representative at Eurimages and, before starting at Film i Väst, she spent a year in the drama department of the public broadcaster TV4.



Johanna Gårdare

Johanna Gårdare is Head of Drama & Film at Swedish Television (SVT). She previously spent eight years as Head of the Children & Youth Department at SVT, where she led the major digital transformation of the children’s content in 2015 – a shift that moved the young audience to SVT Play and doubled viewership numbers. Gårdare is deeply committed to strategic change management and led the development of SVT’s new corporate strategy in 2022. She has a solid background as a producer in the industry and has worked across multiple genres, including documentary and fiction. Currently, she is spearheading a transformation initiative that involves the entire Swedish drama industry. The focus is on reclaiming drama series for a new generation and challenging the industry to find new ways of producing drama – less expensive, more conceptualised, and more experimental. What’s the next “splash”?




Srdan Golubović

Srdan Golubović (Belgrade, 1972) is a film director. His first feature film Absolute Hundred (2001) screened at festivals such as Toronto, San Sebastian, Pusan and Rotterdam, winning a great number of awards. His second film The Trap (2007) had its international premiere at the Berlinale Forum and was selected in Toronto and Karlovy Vary. It went on to win 22 international awards and made it to the final shortlist for the Academy Award for Best Foreign Language Film. His third film Circles (2013) premiered at the Sundance Film Festival, winning the World Cinema Dramatic Special Jury Award, and screened at the Berlinale Forum, winning the award of the Ecumenical Jury. His newest film Father (2020) premiered at the Berlinale Panorama, winning both the Audience award and the Ecumenical Jury award. He teaches Film directing at the Faculty of Dramatic Arts in Belgrade.







Boban Jevtic

Boban Jevtić (b. 1969) is a Serbian screenwriter. He graduated in Dramaturgy from the Faculty of Dramatic Arts in Belgrade. As a writer, he has worked on television series including Shadows over the Balkans, Military Academy, Suspicious Persons, as well as the feature film The Fourth Man. From 2015 to 2019, he served as Director of Film Center Serbia. Since 2019, he has been working at Firefly Productions as Script Development Supervisor and Creative Director, contributing to the development of numerous television series. In 2016, he was appointed a Chevalier of the Order of Arts and Letters by the French Ministry of Culture.









Asja Krsmanović

Asja Krsmanović is a scriptwriter and dramaturg with over a decade of experience in festival programming. Since 2011, she has worked for the Sarajevo Film Festival, first as coordinator and then manager of the Competition Program. In 2017, she became the programmer for the Student Film Competition. Since 2022, she has coordinated the Network of Festivals in the Adriatic Region. From 2019-2023, she led a film literacy program at the Obala Art Center. In January 2025, she was appointed Head of CineLink.




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